4 Types Of Benefits That Will Turbo Charge Your Copy & Swoon Your Prospects

Photo by Brooke Lark on Unsplash

I believed the lie most copywriters are told.

The lie goes, great copywriting emphasizes benefits over features. If you don’t know the difference between the two, you’re a lousy copywriter.

If your copywriting is primarily infused with benefits, it‘s a sure sign you’re an amateur.