Each morning at 6:30am, I click publish.
“This is the one,” my brain tells me. “This one’s going viral.”
I don’t allow myself to look at stats for at least two hours. After all, it’s going to take some time to gain traction.
Finally, around 10am, I take a peak.
“12 reads? There’s no way! That was my best one.”
I tend to think I have a good gauge for what people want to read; that I understand the masses, even though I have no evidence to back my belief. When it doesn’t work, I respond the same two ways every time.
First, I sulk.
“Clearly I just don’t get it. I don’t have a clue what people want to read. I should just stop. There’s no point in continuing if I can’t figure out how to get even one post to blow up.”
Writing this out loud, I get how ridiculous it sounds. But in my head it always seems to make sense.
Second, I dig.
When my pity party is over and the clean up crew has arrived, my brain goes back to strategy mode.
“There’s gotta be a way. It’s gotta be my title. I need to practice writing killer headlines.”
