Stop Trying To Go Viral And Start Focusing On Adding Value

Ken Reid
4 min readMay 3, 2021
Photo by Aaron Weiss on Unsplash

Each morning at 6:30am, I click publish.

This is the one,” my brain tells me. “This one’s going viral.”

I don’t allow myself to look at stats for at least two hours. After all, it’s going to take some time to gain traction.

Finally, around 10am, I take a peak.

Ken Reid

Marketing Director & Storyteller | I’m not a dreamer, my brain just vacations in the future.