The market isn’t too crowded. There’s room for you at the table.

Ken Reid
2 min readApr 25, 2021
Photo by Kevin Curtis on Unsplash

A border patrol agent has one job — to keep people out. He serves as America’s bouncer, ensuring people who don’t belong here don’t get in.

One of the biggest reasons he has a job is because of scarcity.

Of course, I understand that border patrol agents also protect our borders from dangerous people, and I’m not at all saying we don’t need them. But think about it. One of the biggest reasons we have border patrol is to enforce the belief that there isn’t enough space or resources for everyone.

That’s how we think about the things we’re passionate about.

People often ask questions like:

Is the blogging market too crowded?

Is it too late in the game to start a podcast?

Is social media too saturated to make a real impact?

We fuel scarcity. We believe the lie that there aren’t enough resources; enough people; enough money; enough space for me.

There’s Room For You At The Table.

My kids were arguing at the dinner table the other night about who gets to go first doing whatever it was they were doing — I don’t remember now. My 3yo daughter became frustrated and started to cry. She felt like…



Ken Reid

Marketing Director & Storyteller | I’m not a dreamer, my brain just vacations in the future.