Open in app

Sign In

Write

Sign In

Ken Reid
Ken Reid

744 Followers

Home

About

Aug 26, 2021

4 Types Of Benefits That Will Turbo Charge Your Copy & Swoon Your Prospects

I believed the lie most copywriters are told. The lie goes, great copywriting emphasizes benefits over features. If you don’t know the difference between the two, you’re a lousy copywriter. If your copywriting is primarily infused with benefits, it‘s a sure sign you’re an amateur. Here’s how I discovered my…

Copywriting

6 min read

4 Types Of Benefits That Will Turbo Charge Your Copy & Swoon Your Prospects
4 Types Of Benefits That Will Turbo Charge Your Copy & Swoon Your Prospects
Copywriting

6 min read


May 6, 2021

How To Write, Edit, & Publish A 1,000 Word Blog Post In 1 Hour

It used to take me 8 to 10 hours to write a single blog post. I have two kids and a full-time job, which means I can only write for an hour or two early in the morning or late at night. …

Writing

5 min read

How To Write, Edit, & Publish A 1,000 Word Blog Post In 1 Hour
How To Write, Edit, & Publish A 1,000 Word Blog Post In 1 Hour
Writing

5 min read


Published in

Curious

·May 5, 2021

4 Crippling Lies Your Unhealthy Job Is Telling You about Yourself

Your job speaks to your identity. The question is, what is it saying? — I trudged through the office at 5:15 pm and leaned my back against the wall. Exhausted and defeated, I slid to the floor. As my co-workers trickled in one by one, each asked me, “Are you ok?” The answer was obvious. You don’t sit on the floor with your elbows…

Careers

6 min read

4 Crippling Lies Your Unhealthy Job Is Telling You about Yourself
4 Crippling Lies Your Unhealthy Job Is Telling You about Yourself
Careers

6 min read


May 3, 2021

Stop Trying To Go Viral And Start Focusing On Adding Value

Each morning at 6:30am, I click publish. “This is the one,” my brain tells me. “This one’s going viral.” I don’t allow myself to look at stats for at least two hours. After all, it’s going to take some time to gain traction. Finally, around 10am, I take a peak. …

Content

4 min read

Stop Trying To Go Viral And Start Focusing On Adding Value
Stop Trying To Go Viral And Start Focusing On Adding Value
Content

4 min read


May 1, 2021

“Quality Over Quantity” Is Just An Excuse To Create Less

It’s 6:26am right now. My 6 week old is sleeping on my chest as I write this. I got up this morning to do what I’ve been doing every morning at 5:30am to do — write. I started a little later today because it’s Saturday, so I don’t have to…

Writing

3 min read

“Quality Over Quantity” Is Just An Excuse To Create Less
“Quality Over Quantity” Is Just An Excuse To Create Less
Writing

3 min read


Published in

Better Marketing

·Apr 30, 2021

From Zero Experience To Full-Time SEO Copywriter in Only 13 Months

Starting a career in marketing is easier than you think — My first counseling session was on my 30th birthday. With a wife, two kids, and a low-paying admin assistant job, I had no idea where I was going in life or how I would provide for my family. That was two years ago. Today, I’m a full-time SEO copywriter, and…

Careers

8 min read

From Zero Experience To Full-Time SEO Copywriter in Only 13 Months
From Zero Experience To Full-Time SEO Copywriter in Only 13 Months
Careers

8 min read


Apr 29, 2021

It’s better to hate your job than to like it a little bit.

Getting fired gave me peace. — I used to harass people for a living. I would put my hand up as if to stop the happy shopper at Sam’s Club. “Sir! Who is your cable provider?” When they mentioned anyone other than DirecTV, I said, “Come here, let me show you something.” Then, without looking back…

Careers

3 min read

It’s better to hate your job than to like it a little bit.
It’s better to hate your job than to like it a little bit.
Careers

3 min read


Apr 27, 2021

Vanity Metrics Are The Best Metrics. Don’t Let Anyone Tell You Otherwise.

Please Stop Calling Them Vanity Metrics. They’re Inspiration Metrics. — When it comes to content analytics, the ‘pros’ have a term for data that seem impressive but tell you very little about the user experience or the quality of your content. “Vanity metrics.” It’s a term that describes things like claps, likes, comments, ‘hits’, and other metrics that don’t provide…

Writing

4 min read

Vanity Metrics Are The Best Metrics. Don’t Let Anyone Tell You Otherwise.
Vanity Metrics Are The Best Metrics. Don’t Let Anyone Tell You Otherwise.
Writing

4 min read


Apr 26, 2021

I’m Scared Of Running Out Of Creative Ideas. And It’s Making Me Greedy.

The biggest fear of every creative person is that they’ll run out of ideas. Creativity is this strange ethereal thing that seems outside of our control. It seems like something that just happens to us. We have no say in the matter. …

Creativity

4 min read

I’m Scared Of Running Out Of Creative Ideas. And It’s Making Me Greedy.
I’m Scared Of Running Out Of Creative Ideas. And It’s Making Me Greedy.
Creativity

4 min read


Apr 25, 2021

The market isn’t too crowded. There’s room for you at the table.

A border patrol agent has one job — to keep people out. He serves as America’s bouncer, ensuring people who don’t belong here don’t get in. One of the biggest reasons he has a job is because of scarcity. Of course, I understand that border patrol agents also protect our…

Life

2 min read

The market isn’t too crowded. There’s room for you at the table.
The market isn’t too crowded. There’s room for you at the table.
Life

2 min read

Ken Reid

Ken Reid

744 Followers

Marketing Director & Storyteller | I’m not a dreamer, my brain just vacations in the future.

Following
  • Alessandro Butler

    Alessandro Butler

  • Matthew Royse

    Matthew Royse

  • Jason Henry

    Jason Henry

  • Benjamin Sledge

    Benjamin Sledge

  • Martin Vidal

    Martin Vidal

See all (45)

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech

Teams