Aug 26, 2021Member-only4 Types Of Benefits That Will Turbo Charge Your Copy & Swoon Your ProspectsI believed the lie most copywriters are told. The lie goes, great copywriting emphasizes benefits over features. If you don’t know the difference between the two, you’re a lousy copywriter. If your copywriting is primarily infused with benefits, it‘s a sure sign you’re an amateur. Here’s how I discovered my…Copywriting6 min readCopywriting6 min read
May 6, 2021Member-onlyHow To Write, Edit, & Publish A 1,000 Word Blog Post In 1 HourIt used to take me 8 to 10 hours to write a single blog post. I have two kids and a full-time job, which means I can only write for an hour or two early in the morning or late at night. …Writing5 min readWriting5 min read
Published in Curious·May 5, 2021Member-only4 Crippling Lies Your Unhealthy Job Is Telling You about YourselfYour job speaks to your identity. The question is, what is it saying? — I trudged through the office at 5:15 pm and leaned my back against the wall. Exhausted and defeated, I slid to the floor. As my co-workers trickled in one by one, each asked me, “Are you ok?” The answer was obvious. You don’t sit on the floor with your elbows…Careers6 min readCareers6 min read
May 3, 2021Member-onlyStop Trying To Go Viral And Start Focusing On Adding ValueEach morning at 6:30am, I click publish. “This is the one,” my brain tells me. “This one’s going viral.” I don’t allow myself to look at stats for at least two hours. After all, it’s going to take some time to gain traction. Finally, around 10am, I take a peak. …Content4 min readContent4 min read
May 1, 2021Member-only“Quality Over Quantity” Is Just An Excuse To Create LessIt’s 6:26am right now. My 6 week old is sleeping on my chest as I write this. I got up this morning to do what I’ve been doing every morning at 5:30am to do — write. I started a little later today because it’s Saturday, so I don’t have to…Writing3 min readWriting3 min read
Published in Better Marketing·Apr 30, 2021Member-onlyFrom Zero Experience To Full-Time SEO Copywriter in Only 13 MonthsStarting a career in marketing is easier than you think — My first counseling session was on my 30th birthday. With a wife, two kids, and a low-paying admin assistant job, I had no idea where I was going in life or how I would provide for my family. That was two years ago. Today, I’m a full-time SEO copywriter, and…Careers8 min readCareers8 min read
Apr 29, 2021Member-onlyIt’s better to hate your job than to like it a little bit.Getting fired gave me peace. — I used to harass people for a living. I would put my hand up as if to stop the happy shopper at Sam’s Club. “Sir! Who is your cable provider?” When they mentioned anyone other than DirecTV, I said, “Come here, let me show you something.” Then, without looking back…Careers3 min readCareers3 min read
Apr 27, 2021Member-onlyVanity Metrics Are The Best Metrics. Don’t Let Anyone Tell You Otherwise.Please Stop Calling Them Vanity Metrics. They’re Inspiration Metrics. — When it comes to content analytics, the ‘pros’ have a term for data that seem impressive but tell you very little about the user experience or the quality of your content. “Vanity metrics.” It’s a term that describes things like claps, likes, comments, ‘hits’, and other metrics that don’t provide…Writing4 min readWriting4 min read
Apr 26, 2021Member-onlyI’m Scared Of Running Out Of Creative Ideas. And It’s Making Me Greedy.The biggest fear of every creative person is that they’ll run out of ideas. Creativity is this strange ethereal thing that seems outside of our control. It seems like something that just happens to us. We have no say in the matter. …Creativity4 min readCreativity4 min read
Apr 25, 2021Member-onlyThe market isn’t too crowded. There’s room for you at the table.A border patrol agent has one job — to keep people out. He serves as America’s bouncer, ensuring people who don’t belong here don’t get in. One of the biggest reasons he has a job is because of scarcity. Of course, I understand that border patrol agents also protect our…Life2 min readLife2 min read
